Facebook Ads & Business Products 

I helped define the design language of sub brands and internal organizations within the Facebook company brand, starting with the Ads & Business Products team.

Within Meta, there is a strong need to evengelize the brand—teams are used to having little design support or guidance, and a vast, confusing landscape of expression has taken root. 

Photographs and mock-ups are for placement only. 

Role: brand identity design, art direction.