Uber Money
In 2019, I worked with a small team to brand Uber Money, which is Uber's payment platform and hub for financial products. We developed a flexible identity that uses reflection in surprising ways to carve out a niche in Uber's overarching brand system.
I collaborated with Braz de Pina, Joan Pons, and April Larivee for the core project team. Photography by Robbie Lawrence. Type design by Jeremy Mickel.
Role: art director, brand design, producer.
©2024
motion type from kielm's kinetic generator
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