Uber Rebrand

In 2018, we completed a comprehensive rebrand in collaboration with Wolff Olins. We started from scratch with our identity, rethinking our system in order to design something that was globally relevant, flexible enough to contain our growing platform, and transparent enough to let the storytelling come to the forefront.

Role: brand identity, general team & agency collaboration. I owned the sub-brand type guidelines, the material approach, and the category of physical expression.